PhD Studentship in Marketing at ABS

The University of Amsterdam Business School (ABS) provides academic courses in accounting, finance, management, marketing, and strategy, based on international research carried out in these areas. Within ABS, the strategy and marketing section is involved in teaching at BSc and MSc levels, as well as in executive education. Staff members publish in top-tier journals including Academy of Management Review, Academy of Management Journal, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Journal of Marketing, Marketing Science, Organization Science, Strategic Management Journal.

The Amsterdam Business School’s Strategy & Marketing Section has a vacancy for:

PhD position in Marketing

1.0 FTE (38 hours per week)

vacancy number W11-055

In today’s competitive environment, innovation and new products are essential. Radical innovation is particularly key for the growth and long term success of firms. So far, research on radical innovation in marketing has mainly focused on examining the drivers of radical innovation. In this project, using patent data, we plan to look at the overall innovation portfolio including both radical and incremental to determine the configurations that garner superior performance in various competitive and market conditions. Certain theories indicate that in fact a balance of radical and incremental innovation may provide the greatest gains in performance and competitive advantage yet no research has tested this notion. In addition, the way in which incremental and radical innovation are linked and the role of marketing in this interface have not been addressed in research. The research will involve the analysis of data gathered from multiple sources including CRSP and patent data bases. Extensive preparation of patent data will be necessary to build the metrics required. Other primary data may also be gathered through firm-level surveys as necessary.

Requirements

• Master’s (MA, MSc or drs) in any relevant area with interest in marketing and innovation
• strong quantitative skills (modeling, data preparation, and analysis)
• survey skills, measure development and scale analysis skills are preferred
• interest (and preferably experience) in marketing, innovation and new products issues at the organisation level
• mastery of both written and spoken English
• excellent presentation skills

Further information

Applicants who require further information about this vacancy, may contact the supervisor(s) of this project: Prof. Jean Johnson (j.l.johnson@uva.nl, +31 (0)20 525 4387) or Dr Mark Leenders (m.a.a.m.leenders@uva.nl, +31 (0)20 5256078). Further information about the strategy and marketing section, see http://www.abs.uva.nl/strategyandmarketing

Appointment

The appointment will initially be for 1.5 years, to be extended to a total of 4 years upon excellent performance (two evaluations will be held, one after 10 and one after 14 months). The salary will be in accordance with the University regulations for academic personnel, and will range from €2,042 (first year) up to a maximum of €2,612 (final year) gross per month. The collective employment agreement of the Dutch universities will be applicable. The PhD thesis should be finalised within four years. In this period, the candidate will also be expected to do some teaching (20% of the time).

Job application

Applicants should send their CV and a cover letter to: applications-feb@uva.nl

Please include the job reference number in the subject line. The closing date for applications is 1 May 2011.