Tuesday, August 22, 2006

Business Letter of Introduction

Business Letter of Introduction

A business letter of introduction may be delivered by the bearer in person, as such introductions are for business purposes only, and necessitate no social obligations. In style they should resemble other business letters; that is, they should be brief and to the point. Letters of introduction will be found very useful to travelers, or to persons who are about to change their place of residence.

There are two parts to writing a business letter of introduction, Introducing a person or company and Introducing a product, equipment or service. The following explains how to write both types of business letter of introduction.

Introducing a person or company

Introduce the person or company and give the reason(s) for the introduction. If possible, express the reasons in terms of the reader's interest.

In the business letter of introduction, give background information from your personal experience about the person, service, product, or company.

Indicate any referral action you've taken, but avoid obligating the reader. Make it easy for the reader to make contact.

Express appreciation for any courtesy shown to the person being introduced.

Introducing a product, equipment or service

Introduce the product, equipment or service immediately.

Explain how the new product, service, or equipment differs from whatever is already available: Is it less expensive? Easier to use? More accurate? Safer?

State exactly what its significance is.

Mention any exceptions to primary use or application. Who is ineligible to use this service, product, form, equipment? What are its limitations?

Make the item or service easy to investigate. Most readers approach anything new with a wait-and-see-what-everybody-else-thinks hesitancy. Consider offering a sample; an attached illustration; a “case study” explanation; a demonstration; a class; or readily available assistance by phone, visits, or display.

In memos, use the term “new” or its equivalent in the subject line to call immediate attention.

Business Letter of Introduction (Sample)
The following example is an example of a business letter of introduction.

Dear Miss Pretext,

I want to introduce you to Excuses Inc.. I have been doing business with them for quite some time. We have joint ventures concerning the fabrication of lies and excuses -all ventures that you, too, might be interested in pursuing.

Excuses Inc. is opening an office in your area. Mr. Deception will be in charge of that location. He is a good friend of ours and extremely knowledgeable about our industry.

To give you a better idea of Excuses Inc.’s activities, I’m enclosing a recently prepared brochure.

When Mr. Deception contacts you, I’ll appreciate any cooperation you can give him. I do think you’ll find several common business interests to pursue.


John Doe

[Accessed: August 15, 2006]
[Accessed: August 15, 2006]
[Accessed: August 15, 2006]

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