Discussion: Political/Legal versus Cultural/Social Export Obstacles
What are the legal obstacles? What are the political obstacles? Are these subject to local interpretation? Is the company large enough and able to (within ethical limits) influence local legal and political obstacles? For example, if the target market is China can the company afford to take on consultants like the seeming immortal Henry Kissinger?
If the company is small or a start-up what target markets exist with free or open policies to foreign entrants and products? What cultural obstacles exist in these markets? What logistical challenges exist in these markets? What freight forwarders and/or agents are recommended for these particular markets? if the target market is Dubai and our products are mainly pork sausages such as Schneider's can we in fact deliver "everything but the squeal" here with any significant profits other than a small expatriate community of either non-Muslims or non-Hindu 100% veg.?
What weighing in aggregate values will be given to these various obstacles? What ranking will be completed which is in accordance with the company’s ability to overcome obstacles or challenges unique to a particular market? Ultimately which markets will make it from priority to target designation will only be measured according to our assessment of priorities.
Canadian SME International Trade and Marketing - writings upon readings and continued curiousity in the realms of cross cultural business. Some of my opinions are not my own, but I would fancy to say nearly all of them should be credited to the various authors. Deming disciple. I stubbornly persist.
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