Canadian SME International Trade and Marketing - writings upon readings and continued curiousity in the realms of cross cultural business. Some of my opinions are not my own, but I would fancy to say nearly all of them should be credited to the various authors. Deming disciple. I stubbornly persist.
Tuesday, March 29, 2011
S.S. France and Multiple Choice Options
Daniel C. Four possible multiple choice options
1. Barry Tomalin's ECOLE stands for:
a. easterly/cruise/onboard/lifting/embark
b. establish/consider/organize/liberté/égalité
c. expectations/communication/organisation/leadership/etiquette
http://www.youtube.com/watch?v=60-mNldqbc8
2. The questions, "What will the students be able to do?/How will you know they can do it?" concern:
a. communicative learning
b. task-based learning
c. process-product learning
3. Influences to business English learning include:
a. guided discovery/dogma(e)/total physical response
b. the silent way/lexical approach/I just make things up
c. all of the above
4. According to Pete Sharma blended learning...
a. can be defined in many different ways.
b. can only take place in the classroom.
c. always requires course textbooks.
Monday, March 28, 2011
What's Next Action Plan
What's Next Action Plan
In review of Self Service Development (Hughes, 2009) I will proceed down the list in Teacher Development Action Plan:
I often formally meet colleagues to share ideas about teaching business English. False. I rarely do this. I have few close colleagues who specialize in BE teaching so take a lone wolf approach to it.
I often informally meet colleagues to share ideas about teaching business English. Somewhat true. There is another Canadian on campus in general studies taking his MA TESOL from Anaheim University. Form time to time over beer and chicken or whiskey we do discuss my classes and my methods of teaching.
I subscribe to a journal with ideas for business English teachers. True. I do now as I just joined Carl's BESIG.
I have a favourite ELT website I visit to get ideas. Not necessarily. I think every website has good points and bad points. I seek out bits and pieces from here and there.
I sometimes write an article or send in an idea to a journal/website. Not yet. But this is something I would not mind doing from time to time.
I attend workshops/teacher training at my school. Never.
I attend external workshops/conferences (eg BESIG). On occasion. KOTESOL but not recently.
I sometimes give workshops to other teachers. Not yet. But I think I would be good at it. KOTESOL rejected my first and only conference seminar proposal so without some great begging on their part I will be keeping some distance. They even spelled my name wrong in the rejection.
I participate in online teachers’ forums / discussion chats. On occasion. But Dave's ESL Cafe Korea section is ten times bigger than it was fifteen years ago and contains ten times the amount of whining and complaining it did then too?
I observe peers and invite them to observe me. Almost never. Usually limited to peaking in a door window and seeing the teacher doing all the talking. I call it, "bak bak bak..." I used to have a couple of Chinese teachers auditing my lessons just for the conversational practice.
I subscribe to a business magazine to improve my knowledge. True. I am usually a AIB list member on top of latest international business research but not learner focused.
I sometimes team-teach with a more experienced teacher. True. However the senior teacher in the general studies department has the same number of years in as me so hard to say he is more experienced. In addition these summer or winter school classes are in unrelated courses.
Two More Ideas
1. I have joined BESIG and become a member April 1st.
2. I am considering two learning development options at present:
A. Continuing to the diploma level in research commercialisation (and attendant thesis preparation) with QUT e-grad school if they will have me back (I requested a break since my mom died recently). I am basically already half way to a second masters degree.
B. Begin a Graduate Certificate in Mathematics with Charles Sturt University. This would assist me in developing some quanitiative skills in terms of a future PhD proposal submission in international business.
I do not feel I am avoiding further studies in BE teacher training by taking unrelated coursework. This CertIBET course is the first directly related teacher training development I have taken in over a decade. However I still see this career path as supporting a future in research and further higher studies. While I did wish to complete a DELTA while still under the age of forty I had once planned to take it in Moscow. At the moment however I would see these other courses as having more relevance to a future divergence where perhaps BE teaching will be my part-time job while I pursue a PhD full-time.
● I can put idea 1 into action in the next month.
● I can put idea 2 into action in the next six months.
Thursday, March 24, 2011
PhD Studentship in Marketing at ABS
The University of Amsterdam Business School (ABS) provides academic courses in accounting, finance, management, marketing, and strategy, based on international research carried out in these areas. Within ABS, the strategy and marketing section is involved in teaching at BSc and MSc levels, as well as in executive education. Staff members publish in top-tier journals including Academy of Management Review, Academy of Management Journal, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Journal of Marketing, Marketing Science, Organization Science, Strategic Management Journal.
The Amsterdam Business School’s Strategy & Marketing Section has a vacancy for:
PhD position in Marketing
1.0 FTE (38 hours per week)vacancy number W11-055
In today’s competitive environment, innovation and new products are essential. Radical innovation is particularly key for the growth and long term success of firms. So far, research on radical innovation in marketing has mainly focused on examining the drivers of radical innovation. In this project, using patent data, we plan to look at the overall innovation portfolio including both radical and incremental to determine the configurations that garner superior performance in various competitive and market conditions. Certain theories indicate that in fact a balance of radical and incremental innovation may provide the greatest gains in performance and competitive advantage yet no research has tested this notion. In addition, the way in which incremental and radical innovation are linked and the role of marketing in this interface have not been addressed in research. The research will involve the analysis of data gathered from multiple sources including CRSP and patent data bases. Extensive preparation of patent data will be necessary to build the metrics required. Other primary data may also be gathered through firm-level surveys as necessary.
Requirements
- Master’s (MA, MSc or drs) in any relevant area with interest in marketing and innovation
- strong quantitative skills (modeling, data preparation, and analysis)
- survey skills, measure development and scale analysis skills are preferred
- interest (and preferably experience) in marketing, innovation and new products issues at the organisation level
- mastery of both written and spoken English
- excellent presentation skills
Further information
Applicants who require further information about this vacancy, may contact the supervisor(s) of this project: Prof. Jean Johnson (j.l.johnson@uva.nl, +31 (0)20 525 4387) or Dr Mark Leenders (m.a.a.m.leenders@uva.nl, +31 (0)20 5256078). Further information about the strategy and marketing section, see http://www.abs.uva.nl/strategyandmarketing
Appointment
The appointment will initially be for 1.5 years, to be extended to a total of 4 years upon excellent performance (two evaluations will be held, one after 10 and one after 14 months). The salary will be in accordance with the University regulations for academic personnel, and will range from €2,042 (first year) up to a maximum of €2,612 (final year) gross per month. The collective employment agreement of the Dutch universities will be applicable. The PhD thesis should be finalised within four years. In this period, the candidate will also be expected to do some teaching (20% of the time).
Job application
Applicants should send their CV and a cover letter to: applications-feb@uva.nl
Please include the job reference number in the subject line. The closing date for applications is 1 May 2011.
Tuesday, March 22, 2011
Human Resources and Company Feedback
Learner Feedback Forms
Computing@Aberdeen: This feedback form is so brief it barely merits the term feedback in relation to BE learners at the lower A1 to B1 scale in large classes and would be difficult to process all of the comments. Thankfully the comment box is quite small and limited to a few sentences for informational processing time. However the identity of the student appears known perhaps to moderate their comments and while there are only two classes the sample size could be small. There is only one multiple choice selection which does not provide any critical aspects of liking or disliking the courses so the lecturer must be assessing what proportion of the course should be one of the three choices: lectures, tutorials or practicals and perhaps these are meted out differently from semester to semester based on these results?
University of Liverpool: This feedback form appears to orient to a singular or one-off training event in a routine schedule of perhaps special events training programs. Specific courses and dates are aligned from a managerial perspective perhaps to direct the feedback to various contracted facilitators. It is interesting to note that ancillary services such as accommodations and venue are of interest rather than the learning itself. While I can attest that a comfortable night sleep can make all the difference to learning the next day as well as a suitably sized room it seems to be of extraneous detail. The two questions, “Was it useful/What could be improved?” are dissimilar in the nature of response. The first might more properly be addressed as a yes/no question while the second could be more thoroughly explored in a Likert scale approach with drill down to various learning topics that match can/do abilities or goals of the learning. The space left blank for writing comments is excessively large and could lead with large groups to be unmanageable and take much time to process.
University of St Andrews: This feedback form possesses more diverse use of questions and is the first in our list to respect the anonymity of the feedback in question. It appears the seminars offered have variation in timing and flexibility adding an adult oriented learning approach to the survey itself. Here one sees a first example of Likert scale in usage with five course design goals assessed by the learner. These topics include: appropriate length, interest and relevancy, clear/informative presentations, opportunities to ask questions, usefulness of handouts. But yet again the space given for short answer questions regarding most useful, least useful and suggested improvements or additional comments appear far too long. Overly verbose feedback could take far too long to assess as a tool to evaluate the quality of the course. Self-identification is also a multiple choice selection which is practical and the designated school is optionally included. Depending on the size of the group this might allow the instructor or management team to trace the comments made back to the apparently anonymous source which defeats the purpose of freedom of expression in terms of anonymity. It is not necessarily important to know who said what but whether or not points made are valid, useful and impact upon future quality improvements. I like to think of some of the courses I teach to be much like tinkering with an eighties style engine in which the compartment is large enough to get in there and make adjustments to the scale points of interest.
University of Leicester: Eight courses across three academic years are being assessed through feedback with one form. This is quite a large number of cadres and it would be interesting to note how all of these comments are being collated, reviewed or read. The first four questions seem to avoid Likert scale approaches to drill down of course goals or can/do abilities statements substituting instead what appear to be nearly limitless answer boxes much too long to afford a quick glance at results. The first question might be better assessed with a rank order of key course topic highlights to allow future adjustments. The second question would be better as a self-assessment tool for the instructor if his/her perceived strengths were listed and mixed with other adjectives to give a view of students’ perception. The third question might better be addressed with a selection of weaknesses which the instructor if self-aware already knows he/she possesses. The question about developing the course should include a few selections of possible adjustments that the instructor has already considered or intends to implement. The fifth question is a little underwhelming and appears to be an imperfect Likert scale as the range is insufficiently extensive to provide a reasonable response. For example is good the penultimate form of reference of quality? Good versus average versus needs improvement? It appears inappropriate. The open ended question on suggestions for improvement again indicates an overwhelming review of these materials might be necessary. Question six on the face of it appears sound in a Likert scale approach however again the range does not satisfy this reviewer. Why not include “excellent” at the top of the list rather than “very good” and if you “don’t know” (or didn’t experience) the instructor’s teaching in terms of: performance, expertise, interaction then why would be commenting on it? The further two Likert selections contents (of a teaching style?) and course material would be better served in another course goal question rather than mixed in with assessment of teaching. The open-ended question comments continue and round out in a strange way regarding equality and diversity without a self-declared identification of status of the student in these regards. I would not want to have to review such a possibly extensive list of endless comments boxes.
BusinessBalls: While I liked the first six questions I felt the remainders (all short answer) would take a long time to check?
My Own Sample Feedback Form
I decided to access the Teacher and Class Evaluation Questionnaires at The Internet TESOL Journal to design my own learner feedback form based upon some of their questions and mostly from those listed by Aichi Institute of Technology. Surprisingly I have always avoided filling out "Survey Monkey" questionnaires however they appear incredibly easy to design and adapt as well as edit. However one sticking point, when will size limited short answer text boxes be invented? I would see these text boxes limited to two or three lines if I had my choice.
Sunday, March 20, 2011
Measuring Objectives
Teacher Appraisals
Thursday, March 17, 2011
Past Assessment Experiences
Tuesday, March 15, 2011
Business Negotiations
Barnard and Cady's Business Venture One: Module 7.6 Culture File Job Mobility
Barnard and Cady's Business Venture One: Module 7.6 Culture File Job Mobility | |
Part 1: Cultural awareness test •Do you feel this kind of quiz can raise cultural awareness? This kind of quiz probably requires a lot higher level of reading comprehension, fluency and/or work experience than most of my beginner and pre-intermediate students possess. For higher level learners possibly very useful as they may be able to discuss opposing viewpoints concerning the test answers and why they may have selected one moreso over the other. My own score was in the 60% range but possibly a result of hubris. I even had the Korean question wrong. •How could getting learners to find out more about their home culture and comparing this information with a host culture of their choice help business relations? Learning more about one’s own culture can do no harm in terms of self-identity and awareness. In particular I find historical references useful as Korean students generally have a well prepared selection of national heros, legends, myths and folktales to draw upon which among other cultures helps project a sense of humour especially across the generations and generation gaps where due to recent jumps in economic progress often one generation of Koreans has quite little in common with the next especially since the Korean War. As Tomalin, JJ and DB share similar opinions regarding necessary interpersonal skills among cross-cultural learners the best place to inculcate these might be in respect to one’s own individual self and perception of “home culture” first whereby new approaches to perhaps old business relationship problems could be addressed. •Are the resources listed on Kwintessential useful? Why or why not? This website has been useful to me however I have had to trim the materials especially in the culture sections I use for one of my courses in global negotiation to suit the learners pre-intermediate level of English fluency. In addition this website has been regularly improved over a number of years with more and more features. For learners however I would think that their level of fluency would need to be quite high to maintain interest or utility. Part 2: Culture as a business English topic Barnard and Cady (Oxford, 2009) Business Venture One: Chapter Seven, Company and Personal History, Module 7.6 Culture File Job Mobility (page 46): This staged speaking activity focuses on first review of a four country comparison study graph/chart (Germany/Japan/Korea and USA) which plots the percentages of full or part-time employment among 18-24 year olds in response to the survey question, ”How many times have you changed jobs?” Adverbs of frequency were chosen from a Likert scale-like range which included: never, once, twice, three times, four times or more. The second stage uses the graph information to fill out five answers to which countries have the highest percentages of each level of job changing frequency. The third stage poses a discussion question regarding the advantages/disadvantages of changing jobs for both employers and employees in either staying in a job long-term or changing often. Useful gambits and starter expressions are provided such as: I think it’s a good/bad idea to change/stay in one job because… Employers like workers who… If you change jobs many times… If you stay at one company your whole life… Classroom Utility: To be honest I have used this activity as “filler” and as it is tagged on to the end of the chapter it is a slight departure from the company and personal history lesson. What I generally do is group the students into fours while they look at the chart and then chalk up the board into large sections while they are preparing their written responses. Then I divide the class into two groups. The first is to debate the employer opinion regarding pros and cons of long-term or short-term employees while the second is to debate the same on behalf of young employees. Generally I have about five groups on the employer side and five on the employee side so there are often overlaps in terms of opinions and points. Each group must nominate a “writer” to plot up to about three responses each on the board. Then as an exit activity students must select an opposing viewpoint from a different group and agree or disagree with it giving a unique reason. Each time a new point is selected it is removed from the board. Remaining students must scramble to adapt their answers as fewer and fewer possible points remain. I use this activity in this way because I have always felt asking a question which includes advantages and disadvantages as well as employer and employees is asking an awful lot of beginner learners in terms of topics and multiplicity of subjects. I hope I have painted a reasonable picture of this activity which I have used frequently in an annual beginner level business English class for which Business Venture One has provided the “just right” approach to my learner groups as my copy and scan facilities are next to nil. Some days I feel lucky to have a functioning computer and internet connection in my office (I spent untold hours attempting to get an MS word trial program over the last week). I also appreciate it when such textbooks include South Korean data and can only suspect that the editors have marketing teams helping them to find new target markets on behalf of Barnard and Cady. The previous edition of this series seemed to take a heavy Japanese content approach and I can only suspect that the book gained popularity in Korea over the last half decade since. I have been employing it while remaining in the same job at the same time. On an aside it has come to my attention that in the western world many if not most of those workers perceived to be in any way ambitious by HR recruiters remain on average about six months in any given position. I really cannot imagine leap-frogging from job to job in such a manner and would think one year contracts are as short as I would be willing to take abroad. The other dynamic which I have noticed especially over fifteen years ago are the increasing numbers of pre-experienced students that actually have part-time jobs in Korea. Sadly the minimum wage remains around $3.50 USD an hour. |
Sunday, March 13, 2011
Culture As Fifth Language Skill
- What did you learn from the article or what did it confirm for you as a teacher?
Barry Tomalin’s articles Culture - the fifth language skill and Making culture happen in the English language classroom (2008) from The BBC THINK webpage help confirm for me that the teaching of English as a second language around the world has not fully embraced the aspects of Hofstede’s descriptions of cultural differences, cultural awareness or cultural sensitivity to the same provinces that teachers approach grammar, lexis and task-based language learning activities. Tomalin considers culture to be a sort of “missing link” in the chains of international role and impact of globalization upon English as a possible necessary life skill for all learners hoping to conduct business around the world over the next generation.
- How relevant is this for your business English training?
There is content relevancy in my business English training as Korean pre-experienced learners often have had few international work or study opportunities. In my global negotiation class I most closely attempt to address cultural differences among several of Korea’s top trading partners in a blend of lecture, presentations, case study readings, and negotiation simulation exercises. I agree with Nair Alvares Domingues Guimaraes’ comments regarding the need for a minimum level of communicative competence or fluency in English for these cultural topics to add relevancy to language learning among Korean learners. Tomalin also mentions in his slideshow that some cultures are more interested in friendship and relationships than just getting the job done in English. This is important in Korea as it can often seem that English is just a means to getting ahead rather than really building international relationships. Among pre-experienced learners there can be few opportunities to experience other cultures at all especially without good English language skills. Catch 22. Double edged sword.
- How can teachers become more adept at helping learners acquire this “attitudinal change that is expressed through the use of language”?
For example I’ve met many worldly and well-travelled Koreans who have often made similar statements to the effect that they think Canada and the US are mostly the same culturally. To me this is indicative of cultural insensitivity and merely scratches the surface of the question, “When does a person successfully become aware of cultural differences? How long does that process take? What needs to be brought to the surface of that awareness? What knowledge, values, behavior or skills will help achieve this awareness?” While Canadians and Americans share one of the world’s longest undefended borders, the US shares a similar language to Canada as well where we absorb massive doses of American media and marketing messages which may well dilute our cultural identity as a nation. What is often definitive to Canadians to defining their own culture often appears as simply as, “We know we are not Americans.”
Too few Koreans appear to share a similar awareness of the extent to which Japanese components are required in the production of Korean products for export or other cultural and linguistic similarities between Korean and Japanese which are often described as two cultures which share a large number of similarities beyond language differences. I am sure Koreans would find me to be quite insensitive if I were to suggest that Japan and Korea were mostly the same?
Attitudinal change or affective change is the most difficult to encourage and/or measure. Any teacher will have their hands full with this question.
- What training do teachers need to be able to integrate cultural awareness activities into their business English syllabus?
The course we are on appears to be making good progress towards educating “the choir” of business English instructors with some of the knowledge and awareness activities to broach the topic among our own learners. Comparing and contrasting cultural values is a useful pursuit to assist learners in the recognition that culture could be a necessary fifth skill or “soft skill” in business management and language training as Tomalin indicates.
My own personal experience taking Matt Ngui’s Cross-Cultural Management Behaviour course at UOW as an elective to my MIB was enlightening, enjoyable and illuminating. I would recommend similar cornerstones be in-built to most teacher-trainer courses to assist teachers in becoming more cross-culturally aware and gain greater interest in and thus the knowledge to experimentally approach integrating such inter-cultural activities into their learners lessons. In Tomalin’s slideshow he describes key interpersonal skills to develop include: openness or non-judgment mentality, ambiguity or comfort with uncertainty, flexibility or local adaptability, curiosity, empathy, and language adaptability. These are all challenging skills to develop in any native language or culture let alone in business English at an intermediate or upper elementary level.